“In 2014, you can say goodbye to the standard incandescent light bulb” according to a December 27, 2013 Web log post in USA Today. “Starting Jan. 1, the United States will no longer manufacture or import incandescent bulbs – although stores can still sell what they have in stock.”
Light Emitting Diode, or LED lighting technology is part of the next wave of energy-efficient alternatives. LED lighting may be new technology to many, but this Existing Business of the Year award recipient has been working on it for almost twenty years.
Sunlite Science & Technology was founded in 1996 by Jeff Chen. Initially, the business was focused on the semiconductor wafer industry. In 1997, Hewlett-Packard introduced a commercial High Brightness LED, at which point Chen recognized an opportunity in LED lighting. Chen has spent much of the last twenty years designing application-specific LED lighting solutions. As a result, Sunlite has developed an impressive portfolio of intellectual property and LED products that are unlike anything else on the market. “We try to make products that are unique,” says Chen.
Fourteen years after they began, Sunlite Science & Technology took advantage of the growing interest in supporting businesses focused on technology. From 2010 to 2013, Sunlite continued product development as a resident of the University of Kansas Bioscience and Technology Business Center in Lawrence. Graduating from the program in 2013, Sunlite began looking for resources to assist with their business growth.
After connecting with the Lawrence Chamber of Commerce, Chen was introduced to the Kansas Small Business Development Center (KSBDC) at the University of Kansas by the Lawrence Chamber of Commerce as a candidate for an Economic Gardening project. The Lawrence Chamber of Commerce economic development team thought the resources provided by the KSBDC at KU would be a great fit for both. And that has proven to be the case.
“We are a technology-oriented company,” says Chen. “But sometimes we need help with the business side of things. We always feel comfortable calling our KSBDC consultant about anything related to strategy, mission, or business development.” Together Sunlite and their KSBDC consultant, Will Katz, developed a set of business development and sales strategies that have already impacted sales growth. Chen and his team have learned the value of prospecting and have changed trade show strategy to improve their marketing effectiveness.
Add a growing market to twenty years of experience and multiply that by the assistance provided by the KSBDC, and Jeff Chen and his team at Sunlite Science & Technology are well-positioned for success in 2014 and beyond.
Learn more sunlitest.com | 785-832-8818
Assisted by Will Katz, KSBDC Regional Director | KSBDC at KU | Lawrence. KU KSBDC | 785.843.8844 | business.ku.edu/ku-small-business-development-center | firstname.lastname@example.org
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