KANSAS SBDC MARKET RESEARCH Our clients often couldn’t aﬀord extensive research and became overwhelmed when deciding what data to use.
THEY WANT to know where to locate, which markets to pursue, and which markets to avoid.
WE PROVIDE in-depth secondary market research from a variety of sources
THEY BENEFIT Our team breaks down the complexity of market research. We help operations, sales, or the marketing side of business by finding the data they need and how to use it to make critical marketing decisions.
Do you need help weighing your options? We invite you to contact a location near you when you are ready for assistance.
Business advising is confidential and at no cost to the owner. SBDC services are made available to you and your business by funding from the U.S. SBA, Kansas Department of Commerce, and university hosts and other partners. Curious? Read our FAQs.
So, how does this work?
First, to become a client, you sign up online. Next, a center rep near you will contact you to cover your next steps. Next steps may include an online assessment, training, or it may be a one-on-one meeting with a business advisor.
When you meet with a business advisor the advisor’s role is to listen to you and learn about your financial challenges in a judgement-free environment. The advisor will ask about your goals, your needs, and your expectations. They’ll ask about the implications that your marketing has on other aspects of your business. We know that marketing doesn’t exist on its own, so to really help your business, we like to look at the whole picture.
When you and your advisor agree on a plan of action, we’ll proceed.
What you might discover
You might find that we work best as objective outsider that can be there to talk through ideas or to serve as a sounding board. Or you may need us to dig in and help you prepare or revise a marketing plan. Or you may find that you need us to get deep into the details and work together to develop strategies and tactics to test for a specific product or for your overall brand. Whatever approach works best for you, we’re here to assist.
If we discover that what you need is beyond our scope, we can refer you to great market research resources. Even if we refer you to outside resources, you’ll find that we willing to be there to work with you as you implement new programs in your business.
Want to get started? Sign up online.