About our Author
Abby Cahn is a Spring 2018 marketing intern for Kansas SBDC. She went to Cowley County Community College as a Secondary Art and English Education Major and graduated with an Associates in Arts. However, she decided business was the most beneficial route for her.
Currently, she is a Fort Hays State University undergraduate student pursuing her degree in Business Management with a concentration in Entrepreneurship. She enjoys creating artwork, reading, and assembling floral arrangements.
Abby hopes to open her own small business some day. She wants to teach people how to create floral arrangements and artwork, as well as sell them, from a small shop in Kansas. By doing this, she hopes to promote creativity and art as an outlet for communication, learning, and relaxation. She knows that one day if she needs assistance with her business she will go to her local Kansas SBDC.
She will be posting a series of blogs pertaining to small businesses that she has learned from her classes.
These classes include Principles of Accounting II, Principles of Marketing, Principles of Management, Opportunity and Development, and Business Communication.
The blogs will be posted every other week and be posted in the following order:
- Cash Flows for Small Businesses
- The Value of Benchmarking in Business
- The Customer Decision Process
- The Difference in big “C” and little “c” creativity
- Entrepreneurial Mindset, Fixed Mindset, and Growth Mindset
The links to these blogs will be attached to this post as they are published.
Why is this information important to small business owners or aspiring small business owners?
The first post about cash flows helps small business owners understand what cash flow is and the different types of cash flows. Cash is the forefront of business. It needs to be tracked from the beginning to end. Many businesses fail because they do not know how to track their cash.
Benchmarking is essentially learning from other businesses. Knowing how to research and find best practices can help your business thrive. Learning what benchmarking is and starting to use it religiously is just the first step. The goal is to learn what others are doing and improve on it to make it even more beneficial for your business.
The customer decision process varies slightly due to the elevation of the decision. Understanding the specific step-by-step process can help business owners decide what steps to take to market their product or service, create a competitive advantage, and increase the likelihood of the purchase of their product.
As business owners we are often considered entrepreneurs. Creativity is massively important when is comes to entrepreneurship. There are two types of creativity in business. Understanding what these two types are can help you decide which type you will adopt.
We often assume a mindset without even realizing we have done so. The entrepreneurial, fixed, and growth mindsets differ in many ways. Knowing these differences and becoming conscious of the type that we possess will make it possible for us to shift to a more beneficial mindset.