Growing up with parents who were small business owners, the dream of owning his own small business began early in life for Dr. Blake Wasinger.
If he started a business, Wasinger wanted to know early on that the hours, sweat and money he put toward something would be all his in the end. He wanted to show everyone that he could not only do it, but do it exceptionally well; and that he did. In 2011, Wasinger realized his dream and opened Wasinger Chiropractic and Acupuncture, LLC, in Garden City, Kansas.
Learning how to be a business owner.
Wasinger had his dream and his health education still something was missing. He knew how to be a doctor but knew little about owning a managing a business. “It wasn’t even that I didn’t know the answers to questions, it was that I didn’t even know what questions to ask.”
To develop his business acumen, Dr. Wasinger contacted the Kansas Small Business Development Center (KSBDC) at Garden City Community College and began the business side of his education. Together, he and his consultant, Cheryl Schmale, discovered solutions that would help him reach his business goals. Wasinger credits the assistance he received from the KSBDC in setting up computer-based accounting software to mesh with his practice management software as a big boost to his efficiency. “It makes the end of the year taxes a breeze. I am also able to stay on top of our budget and know exactly how the business is doing.”
In addition to managing the accounting side of running a practice, Wasinger credits the guidance the KSBDC provided with helping him make better business decisions. “Asking for advice, good or bad, in the end, can help you make a decision. I had too many other things to worry and concern myself (with), I didn’t think I needed to stress over something that someone else can help me with.” The ongoing relationship Wasinger has with his consultant provided some valuable insight early on that would have been difficult to find on his own. According to Wasinger, “With past experiences my consultant was able to foresee problem areas I may or may not have.”
Keeping costs low and working hard.
Starting off his practice Wasinger began with the basics. For him, a key to growing his small business was not buying the best or newest, but not cutting corners either. “If I could find something at a discount and it fulfilled my need, I bought it. I saved thousands this way.” He also accredits his business success to his strong work ethic which has allowed him to be flexible with his schedule. “I know when to work but I also want to enjoy life and my family. Since beginning my practice I have been able to take time when it is necessary so that I don’t miss opportunities that I hold near to my heart. By starting my own practice, I was also able to practice the way I see fit.”
Looking forward we asked the good doctor what advice he’d give to someone thinking about starting a business today. “Preparation and specificity are a must. Imagine everything in detail by observing others running similar businesses. Make notes on what you like/dislike. Ask questions, don’t be shy! It’s highly unlikely you are the first to have the same question.” And what’s his secret to success? “Taking care of your customers and patients can make or break the business. People are loyal if you give them a reason to be.”
Dr. Wasinger continues his education and recently earned his Certificate of Chiropractic Sports Medicine. Not only does he believe his continuing education is important, but the education of his patients is important as well. Wasinger Chiropractic and Acupuncture, along with chiropractic and acupuncture services, provides patient education on exercise, diet, and nutrition.
Learn more gcchiropractic.net | 620-275-4325
Assisted by Cheryl Schmale, KSBDC Regional Director | KSBDC at GCCC | Garden City. GCCC KSBDC | 620.276.9632 | swksbdc.com | email@example.com
Represented by Senator Pat Roberts | Senator Jerry Moran | Fed. Dist. #1 – Tim Huelskamp | State Sen. Dist.#39 – Larry Powell | State Rep. Dist.#123 – John Doll