(Website/Social Media/ Strategy)
Research: Industry, Market and Customer
Successful marketing requires timely and relevant market information. We help our clients conduct market research to identify local, regional, and industry trends that affect sales and profitability.
Marketing and Sales Strategies
Today’s competitive environment requires small businesses to periodically revisit their marketing strategy in order to be successful. For Kansas SBDC business clients, we help simplify "all things marketing," including creative ways to market your business and how to market on a limited budget. We make it manageable for businesses to evaluate their advertising, promotion, and sales efforts.
Pricing Strategies to Increase Profits
Pricing can and often does make or break your business. Hastily setting prices can lead to plummeting margins and declining marketing shares. The Kansas SBDC works with clients on understanding the fundamentals behind price setting, including customer and market research, knowing your competition, and pricing psychology.
On-Line Marketing (Social Media and Websites)
In today's internet-driven world, every business must have an online presence. The Kansas SBDC assists our clients in understanding the importance of using social media and having a website for their business. These tools can build your business's online presence and allow you to reach a larger audience.
Off-Line Marketing (Brochure, Flyers, and Signage)
In addition to building an online presence, we also assist our clients in developing physical marketing materials, including flyers and brochures. We give our clients the tools and understanding they need to increase their brand awareness.
Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.