Improving Business Performance
Research: Industry, Market and Customer
Successful marketing requires timely and relevant market information. We help our clients conduct market research to identify local, regional, and industry trends that affect sales and profitability.
Marketing and Sales Strategies
Today’s competitive environment requires small businesses to periodically revisit their marketing strategy in order to be successful. For Kansas SBDC business clients, we help simplify "all things marketing," including creative ways to market your business and how to market on a limited budget. We make it manageable for businesses to evaluate their advertising, promotion, and sales efforts.
Pricing Strategies to Increase Profits
Pricing can and often does make or break your business. Hastily setting prices can lead to plummeting margins and declining marketing shares. The Kansas SBDC works with clients on understanding the fundamentals behind price setting, including customer and market research, knowing your competition, and pricing psychology.
On-Line Marketing (Social Media and Websites)
In today's internet-driven world, every business must have an online presence. The Kansas SBDC assists our clients in understanding the importance of using social media and having a website for their business. These tools can build your business's online presence and allow you to reach a larger audience.
Off-Line Marketing (Brochure, Flyers, and Signage)
In addition to building an online presence, we also assist our clients in developing physical marketing materials, including flyers and brochures. We give our clients the tools and understanding they need to increase their brand awareness.
Understanding Financial Statements
Financial statements don't have to be a headache. We help you understand the raw materials from which your financial statements are constructed, including invoices, deposits, accounts receivable and accounts payable, and much more. We help you make sense of the numbers that allow you to keep your business's financial health in check.
Cashflow Issues & Solutions
Cash in the bank is necessary for a business to pay the bills. Careful planning and decision making can help prevent business failure. Your advisor can discuss with you potential financial pain points and how to avoid them.
Data Analytics: Benchmarking and Key Performance Indicators (KPIs)
Identifying your KPIs allows you to key in on financial information and metrics that are important to your business. These could include customer satisfaction, sales calls, and weekly revenue. The Kansas SBDC can work with you on setting your KPIs and how to measure and track them to ensure better decision making.
Exporting and other growth tactics
We help business owners who are interested in expanding their sales to new overseas markets. They may be searching for buyers or deciding on which markets to enter. Our clients include business services, resellers, and manufacturers. Business owners are often unsure about the processes, rules, and regulations as well as the time and effort it will take to explore new markets. We help them determine if and how exporting fits with their overall business, how to find the right markets, establish the right distribution chains, and price effectively to preserve profits.
Business Process Reviews
Your advisor can help you evaluate your current business processes and identify ways to make them more efficient, which means less time wasted and more time spent focusing on valuable work.
Business Certifications (Including Minority, Women, and Veteran-Owned)
Your advisor can help you determine if your business qualifies for a U.S. Small business administration (SBA) certification and what steps you need to take to apply.