Time to go over those social marketing do’s and don’ts! Over time small business has learned more and more about what works and what doesn’t when communicating online. While there isn’t a perfect formula to engagement, there are a few do’s and don’ts that seem to hold true.
Here are a few don’ts that we encourage you to avoid in your social media marketing.
Don’t: Ignore your customers and fans.
- Social media is all about interaction and response. Your audience of both current and future customers want to hear from you and feel as if your business cares about them. Check out these brands for example!
- Answer their questions, take in their concerns, throw in some surprises, and give them attention.
Don’t: Let opinions scare you.
- Consumers will react positively as well as negatively, but that’s your chance to face your foes and listen to what they have to say. Answer politely and be patient with them. Deleting their comments and messages typically does more harm than good and will often egg the naysayers on.
- Opinions are opinions and are going to be diverse. Use the negative opinions as a way of showing how your company reacts and handles criticism. This can help you gain more customers, respect, and awareness through the good that you give in return. There are some great examples in this article!
Don’t: Become stagnant.
- Constantly remain active on social media, it’s not a place to rest. Keep consumers up-to-date, and keep renovating your sites, profiles, and posts to match the changes. Don’t sacrifice your brand, but keep the conversation fresh.
- Use multiple social media tactics to create a cross-over value for your communities. Consider providing incentives such as contests to engage your audiences.
Don’t: Assume one message fits all.
- Knowing your target markets or audience to reach is critical to your marketing. Do you know your customers? Once you identify your targets ensure that you are using the correct social media to reach them. Spend your time and resources on the appropriate targets for your business.
- Choose wisely what to post, share, like, tweet, etc. These choices will define who you are to your customers.
Don’t: Become “THAT”business.
- Don’t bombard your audience with multiple promotions, discounts, and constant status updates about yourself. Instead, use social media as it is meant to be used and be social. Focus on what your audience wants to know.
- Try posting a Q&A session or give them some tips based on the nature of your business; intrigue them to begin looking for your next post. Let yourself get noticed, don’t push so hard for attention.
Check out other recent posts on our blog including last weeks, Social Media Analytics!
About our Author
Logan Hildebrand is an aspiring intern at the Kansas SBDC and is currently attending Washburn University in pursuit of three degrees: business marketing, management, and entrepreneurship. She has a passion for capturing the awes of consumers through social media and marketing, and has been interning at the state office and the Kansas SBDC at WU for the past 2 years in order to develop her experiences. Adapting to the ever-changing field of marketing and social media is a strength of hers, as well as making a delicious cup of coffee. Her dream is to one day open her own coffee shop and continue her marketing aspirations through that venture. Until then, she will be providing this blog with insightful, interesting, and useful posts to help aid in the development of marketing in businesses that need assistance.